Easter skiing fun for thousands in Åre
Estimated 5'000-6'000 people flocked to the Jon Olsson Invitional, JOI, and the new Waterfall Alpine Challenge by Jon Olsson and Jens Byggmark in Åre, Sweden, on Saturday evening over Easter. The format of the night consisted of four rounds of Big Air skiing, with each round giving the riders one jump and five riders getting knocked out. In between the rounds, the Vattenfall Alpine Challenge team parallel slalom entertained the crowds while the riders returned to the top of the in-run.
The Swiss Elias Ambühl stomped a triple cork 1440 on all of his final runs to win the Big Air contest, called the World's Best, and took home the victory check of 15 000 dollars. Winner Ambühl donated 60 percent of the prize money to a charitable fund. The namegiver of the event, Swedish star Jon Olsson, went out in the early stages of the competition.
Team Sweden 2 with Axel Bäck and Matthias Hargin won the team parallel slalom and shared 15'000 dollars. Jens Byggmark and Markus Larsson finished second.
For the first time JOI joined forces with ‘Vattenfall Alpine Challenge by Jon Olsson & Jens Byggmark’. The bet between the two Swedish athletes hence took on new dimensions to form a challenge from Jon and Jens to the alpine athletes.
"Jens and I show that we take our bet seriously and are now jointly challenging the world alpine skiing elite. By combining JOI with Alpine Challenge we are creating a crazy event involving both the alpine world racers and the coolest extreme riders of the world," says Jon Olsson.
A couple of years ago, Jon Olsson made a bet with Jens Byggmark that he would make it to the Swedish GS team for the Olympic Winter Games 2014. And thus, in line with his own additional career, Jon is also expanding his so popular event Jon Olsson Invitational.