12 December 2014 17:34
Lange Icon 2015
Lange Icon 2015 -
Bruno Fournier

The World Cup is back in Europe after its US stages, and that’s when LANGE has chosen to reveal the name of the athlete who will embody the premium ski boot brand during the season. For the last decade, LANGE has honored the femininity of women skiers on the world circuit by giving them the opportunity, in a photo shoot, to express their personality and become an ICON.

Winner of her first World Cup race in the Super Combined in Altenmarkt in January 2014, Marie-Michèle Gagnon will personify the LANGE ICON this winter. "There is a long history of incredible athletes who’ve embodied the Lange Icon, and it is an honor for me to become a part of this group, surrounded by some of the biggest names in alpine skiing. I hope to leave my mark this year and have the ability to share my passion for ski racing with those around the world and my fellow Canadians.”

Marie-Michele Gagnon concluded her remarkable season 2014 with a total of eight top 10 in the World Cup for her to settle in 13th place of the overall. A fruit of the hard work she puts in daily. "Having grown up in a family of five sporty children, I developed a strong competitive spirit. I've always loved pushing the limits in everything I do. I like to challenge my teammates, my brothers and sisters and even my boyfriend (!). So the slogan "Catch me if you can" is perfect for me."

An intense athlete, determined and demanding, the Canadian can count on LANGE RS 140 ski boot - the concentration of Lange performance and technology- in her search for excellence. "But outside of skiing, I do not take myself seriously, I always laugh, she noted. So, to slip into the skin of “Cat Woman” it is close to my character with the comic side of the photo. This playful and sexy shooting was a beautiful experience."

After Julia Mancuso in 2007, Resi Stiegler in 2008, Maria Hoefl-Riesch in 2009, Manuela Moelgg in 2010, Dominique Gisin in 2011, Federica Brignone in 2012, Lara Gut in 2013 and Tina Maze in 2014, LANGE is proud to accompany Marie-Michèle Gagnon this winter in her quest for success on the World stage this winter.

Watch the video of the making-of Lange Icon 2015