Sami Jauhojärvi signs up with ONE WAY skis and boots
Finland's Cross-Country skier Sami Jauhojärvi has signed up with ONE WAY for Cross-Country Skiing equipment. From next season on Jauhojärvi will be competing with ONE WAY skis and boots.
Together with Matti Heikkinen, Jauhojärvi is one of the leading Cross-Country skiers in Finland and member of the Finnish World Cup squad.
"I made a decision for ONE WAY because it is the most active and innovative brand in developing our cross country sports. As a main sponsor of the Finnish Junior championships “Hopeasompa” ONE WAY has a strong vision in developing and marketing for cross country skiing. I believe in the best quality of the product and the strong team behind ONE WAY skis. It will be an exciting and successful time for me and the Nordic World,” Sammi Jauhojärvi commented.
ONE WAY announced in March 2011 their plan to introduce a full product range in Cross-Country skis and Cross-Country boots, which would include high performance racing skis for World Cup and ski marathon elite skier.
ONE WAY has signed a partnership with SALOMON using the SNS binding systems for all their products. The Salomon SNS system is in many countries one of the most popular and technically advanced connection between ski and boot.
“Sami is for us a fantastic partner for our promotion of cross country skis and boots. He is not only a very successful athlete; he represents the new generation in cross country skiing with strong focus in personal targets, passion for Nordic skiing and an idol for the next upcoming Finnish stars," Yann Valler, head oF OW Skis said.
Includes contributions by ONE WAY