Ski Jumping: Konica Minolta becomes Data Partner

Konica Minolta today announced that it will support the FIS Ski Jumping World Cup in the role of Official Data Partner. Beginning with the 2012/13 season, Konica Minolta will be present at 31 Ski Jumping World Cup events in nine countries in Europe and Asia; including Norway, Finland, Germany, the Czech Republic, Poland, Slovenia, Switzerland, Austria, and Japan.

FIS and Konica Minolta have signed a contract for four years, which will help Konica Minolta to receive a strong media presence in a number of European countries. With this engagement Konica Minolta is not only strengthening its brand presence overall, but is also setting up the image of Konica Minolta in European local organisations as a transnational company.

“We are happy to be part of a sport that enjoys a high level of technical sophistication. This engagement reflects Konica Minolta’s approach of delivering highly technical solutions. With the strong presence in Europe that comes with our sponsorship, we will not only build a bridge between sophisticated technical solutions and sports, but we will also strengthen the Konica Minolta brand coverage across Europe,” commented Olaf Lorenz, Head of International Marketing at Konica Minolta Business Solutions Europe.

“Konica Minolta is the first company to benefit from an attractive, newly designed sponsorship package for Ski Jumping as our Official Data Partner. As an internationally renowned brand, we greatly value their engagement”, said FIS President Gian Franco Kasper.

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