Schladming 2013 sold out for sponsors

126 days before the official opening of the FIS Alpine World Ski Championships 2013 in Schladming, Austria, and on the day that the FIS Final Inspection takes place, FIS together with the rights holder European Broadcasting Union (EBU) and its marketing partner Tridem Sports AG is pleased to announce that the winter season’s highlight event has been sold-out from the international marketing and sponsoring perspective.

Joining an esteemed circle of seven international companies, Deichmann is the final international brand to sign up as a partner of Schladming 2013. In addition to presenting partner Audi, the event will be supported by Milka, UNIQA, Vattenfall, Gösser, Halti Skiwear and official timing and data partner Longines.

“For FIS, this level of commercial success for our flagship event is testimony to the continuing strong appeal of winter sports in the international marketplace,” stated FIS President Gian Franco Kasper. “We look forward to delivering an unforgettable two weeks of ski racing and celebrating the Championship’s motto of a “Ski Festival with Heart” in Schladming in February 2013.”

With this engagement as a main partner of the FIS Alpine World Ski Champions, Deichmann further extends its involvement in winter sports. The shoe retailer based in Essen, Germany already partnered with the 2011 and 2009 FIS World Championships in Garmisch-Partenkirchen (GER) and in Val d’Isère (FRA), and in addition to becoming a sponsors of Schladming 2013, has already signed up for the coming two editions in Vail-Beaver Creek (USA) in 2015 and St. Moritz (SUI) in 2017.

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