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Recent FIS News
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LG Electronics stays as Snowboard title sponsor
After three years as title sponsor of the LG Snowboard FIS World Cup, LG Electronics remains onboard also for the 2011/2012 season.
"There are few sports that can attract the kind of young, intelligent audience that snowboarding can," said Simon Kang, President and the Global Marketing Officer of LG Electronics, "Our partnership with FIS offers an exciting and youthful way to appeal to consumers and has contributed to increasing LG's overall brand exposure in key global markets."
Gian Franco Kasper, FIS President added, "We are extremely happy to continue to build our partnership with LG, one of the world's premier brands, for yet another season and look forward to finding new and creative ways of appealing to the young generations around the world."
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