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World Cup Organizers ponder future media exposure
More than 220 representatives of the FIS Member National Ski Associations and their World Cup Organizing Committees participated in the 2nd edition of the FIS World Cup Organizers Seminar that was held in Portoroz at the conclusion of the Calendar Conference week. The seminar, entitled 'Optimizing Media Exposure for FIS World Cup Events," began with an afternoon plenary session for representatives of all disciplines that was opened by the FIS President Gian Franco Kasper and his ‘State of the Union' speech.
The main objective of the FIS World Cup Organizers Seminar was to exchange, inform, interact and share knowledge and experiences. The program was established by an editorial board with representatives from each of the FIS disciplines - Srecko Medven and Michael Huber for Alpine Skiing; Stefan Huber, Tomi Trobvc, Tiit Pekk and Sandro Pertile for the Nordics; Patrice Drouin and Hello Haas for Snowboard and Freestyle Skiing.
The keynote speakers Julien Bergeaud of Eurosport and Jez Jowett of Cake and Havas provided different perspectives on the development of the media market, trying to foresee the impact of the digital world and social media on the future of ski sports' media exposure.
The panel discussing the topic of ‘Skiing in the connected world' included FIS President Gian Franco Kasper and both keynote speakers who were joined by FIS Council Member and President of the National Olympic Committee of Slovenia Janez Kocijancic as well as Andrew Judelson, Chief Marketing and Revenue Officer of the United States Ski and Snowboard Association.
Saturday's final session featured case studies by Nicole Resch, Secretary General of the International Biathlon Union, Dutch social media expert Gijsbregt Brouwer and Michael Huber, President of the Kitzbühel Ski Club and the Hahnenkamm Races.
On Sunday, discipline specific sessions were held that comprised pertinent topics, ranging from rules updates, season reviews to case studies focused on developing the event side of the World Cup weekends and beyond. Judging from the feedback during and after the Seminar, most key objectives were achieved. The editorial board, as well as all participants are thanked for their engagement in communicating their experiences and knowledge to help develop FIS World Cup events.
Please click 
here to read a short summary of each presentation.