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FIS World Snow Day partners with EBU
FIS and the European Broadcasting Union (EBU) will join forces to promote snow sports among the younger generations through FIS World Snow Day, which will take place for the second time on 20 January 2013.
To promote the event, the EBU will make available its global EUROVISION network of broadcasting capabilities and its Members’ distribution channels to spread the message of World Snow Day 2013 through a top-quality promotional trailer.
The trailer, which is free to broadcasters and runs at 20 or 30 seconds, is available in English, German, French, Italian, Russian and Spanish. In addition, EBU Members can add links to their online channels (internet, social media) to World Snow Day’s digital online platform: www.world-snow-day.com.
FIS President Gian Franco Kasper remarked: “The partnership between FIS and the European Broadcasting Union for promotion of World Snow Day is testament to the great partnership between the two organisations since many decades. It will not only help spread the message about the importance of bringing children to the snow sports, but also encourage families in cities and other urban areas to experience the joy of snow activities on this special day.”
EBU Head of Winter Sports Ingolfur Hannesson, added: “This fantastic FIS initiative fits perfectly with the mission and values of the EBU and our public service Members; to encourage all families, regardless of race, religion or financial status, and in particular their children to experience the amazing world of snow sports.”
To view the Promotional Trailer click here.
To read the full press release, click here.