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Emmi extends its involvement
Emmi, Switzerland’s leading milk processor, has extended its international sponsorship involvement in the Audi FIS Alpine Ski World Cup until the 2015/16 season. After the successful initial three years of sponsorship, the extension of the involvement between Emmi and Infront Sports & Media AG, which markets the advertising and sponsorship rights to the majority of FIS Alpine Ski World Cup events was a logical next step for the Swiss company as part of its sustainable brand communications and international marketing approach. The agreement entitles Emmi to be at the heart of the action during the most important FIS World Cup events in Switzerland, Germany, Austria, Italy, France and Norway – including prestigious races such as Adelboden, Wengen or Cortina d’Ampezzo.
Nicole Laager, Group Brand Manager of the Emmi Group, said: “The impact of our involvement in the Audi FIS Ski World Cup in terms of worldwide visibility has completely fulfilled our expectations. The feedback we received in regards to this sponsorship further underlined that the association between our brand and this winter sports series is being made. Infront’s approach in allocating and implementing the sponsorship has contributed to this effect and builds an ideal base for us to move forward on this successful path and strengthen the connection between our brand and the series.”
The agreement is based on a clearly structured and consistent marketing concept that Infront Sports & Media AG introduced in 2009. It provides seven international partners per race with high visibility at clearly defined sections along the ski run. The Emmi brand will be visible on banners and boards in prime locations of the course, within the start and finish areas as well as on athlete’s bib numbers.