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Social Media activating people on Olympic Day
Olympic Day celebrations were held around the world on Saturday, 23rd June to encourage people to become more physically active regardless of age, gender or athletic ability.
This year again, hundreds of thousands of people – young and old – participated in sports activities, such as runs, exhibitions, music and educational seminars around the world.
To allow for a more interactive experience, the IOC encouraged communication through social media such as Facebook, Twitter and for the first time, foursquare.
While Facebook and Twitter shared stories, pictures and videos, and mapped events around the world online, the location-based social networking site foursquare allowed people to “check in” to worldwide sports venues. These included past, current and future Olympic stadiums and training centres where Olympic Day participants could unlock the official “Get Fit for Olympic Day” badge when logging into two or more sites on their mobile.
“We wanted to add a layer of mobile experience so we’ve done that and it’s been tremendous,” said IOC head of social media Alex Huot. “Pretty much everybody who’s signed up to the account has unlocked the Olympic Day badge.”
This year’s Olympic Day was celebrated all around the world, including events in Russia and Japan.
The host country of the Sochi 2014 Games, Russia, staged a variety of events to celebrate Olympic Day, including a half marathon, a 2012 metre fun run, a football match between Olympic athletes and a balloon launch in Moscow.
The Japanese Olympic Committee organized an “Olympic Day Festa” in Iwaki, Fukushima to encourage Olympism in the communities affected by the March 2011 earthquake.
Marking the birth of the modern Olympic Games on 23rd June 1894, Olympic Day is not only a celebration, but an international effort to promote fitness and well-being next to Olympic ideals of fair play, perseverance, respect and sportsmanship. From 45 participating National Olympic Committees (NOCs) in the first edition in 1987, numbers have grown to more than 160 participating NOCs nowadays.