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4-Hill: Bauhaus becomes Main Sponsor
The BAUHAUS brand is strengthening its presence in winter sports – becoming the new Main Sponsor of the Vierschanzentournee.
The contract was recently closed with Infront Sports & Media, the official marketing partner of the Vierschanzentournee ski jumping series, and guarantees BAUHAUS a comprehensive advertising presence at all four of the event venues in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen. In addition, the company will be present at other FIS Ski Jumping World Cup Events in Switzerland, Norway and Finland, where Infront has introduced a collective marketing approach for the first time this year – following its example in the FIS Alpine Ski World Cup.
Robert Koehler, Head of Communications at BAUHAUS, said: “The Vierschanzentournee is one of Central Europe's most popular winter sport events and supplements our branding strategy with its wide-reaching sponsorship platform. The impressive Austrian domination and surprising success of the German athletes at the start of this season will further boost the competition in its host countries this winter and we are delighted to be a part of it as Main Sponsor.”
Through the new partnership BAUHAUS, the workshop, house and garden specialist, is complementing its existing broad and versatile sports sponsorship portfolio.