Whilst a key role of FIS is to organise a structure for international competitions through to the highest levels, it is also committed to the global promotion and development of recreational skiing and snowboarding. The vision of FIS is for skiing and snowboarding to be the first choice winter sport and recreational activity for people around the world. Recent research has shown that there is a decrease in the number of snow sports participants, particularly youngsters. Bring Children to the Snow is the key initiative introduced by FIS to promote snow activities as the healthy recreational activity for children and youth in winter.
The campaign seeks to achieve this vision through two primary events, FIS SnowKidz and World Snow Day. The campaign aims to encourage newcomers to snow whilst adding additional value to those who already participate in the snow sports. The primary target group for the campaign is children between the ages of 4-14 and their families. Whilst aimed at children and their families, FIS also hopes to motivate teenagers and young adults to stay involved with the sport.
The campaign is not focused on generating competitors for any particular FIS discipline. ‘Fun in the snow, fun on the snow’ is the motto at its heart.