Audi new partner of FIS Nordic Combined World Cup
Audi is extending its commitment in international winter sports to a new level. The Ingolstadt-based auto brand is now the main sponsor of the FIS Nordic Combined World Cup.
Audi already sponsors the FIS Alpine Ski World Cup and the FIS Ski Cross World Cup and, in addition, will be presenting the next two FIS Alpine World Ski Championships in 2015 and 2017.
Audi has partnered with the Nordic Combined skiers for many years. For the athletes, the partnership can provide an important advantage in the competition. At the Audi wind tunnel in Ingolstadt, ski jumpers simulate longer airborne phases and have the opportunity to take their time and work on their approach and flight, assisted by expert video analysis.
The 2013/2014 World Cup season kicks off in Kuusamo (FIN) at the end of November and will subsequently take the athletes to eleven other venues in Europe and Russia until the finale next March. The new ‘Nordic Combined Triple’ competition is a highlight. It aggregates the results of three competitions held on a single weekend – each result consisting of the jumping distance and cross- country kilometres. The premiere will be held in Seefeld (AUT) from 17th to 19th January 2014.
“This partnership underlines Audi’s commitment to winter sports,” said FIS President Gian Franco Kasper. “Audi is known for its innovation and now they join the Nordic Combined discipline at a perfect time as it is introducing its exciting new event this season with the Nordic Combined Triple.”