BMW- Sponsor of the FIS Cross-Country World Cup
Together on the right trail: BMW in Cross-Country skiing
Cross-Country skiing is all about finely-honed technique, dynamic ability and efficiency. And it is an arena in which BMW plays an active role as Premium Partner of the FIS Cross-Country World Cup and FIS Tour de Ski and demonstrates its expertise in winter conditions as one of the leading manufacturers of all-wheel-drive vehicles in the premium segment.
BMW will be present at all the World Cup events in what is its fourth successive year as a partner of Cross-Country skiing; the company’s support is therefore independent of nationalities and individual federations. Plus, BMW offers visitors to individual World Cup events the chance to explore what the brand and BMW xDrive all-wheel-drive technology have to offer – through driving experiences, an active driving course and a host of other attractions.
The BMW xDrive Trophy special sprint ranking will once again add an extra frisson of excitement for spectators and athletes alike over the coming season. And the winning male and female skier at the end of the 2013/2014 campaign can again look forward to receiving a selected BMW vehicle as reward for their endeavours.