Helvetia introduces U23 ranking to promote young Cross-Country skiers
FIS is pleased to introduce the Helvetia U23 Ranking. In close cooperation between FIS, FIS Marketing AG and Helvetia, a new promotion concept for young skiers has been started. In order to improve the focus for the U23 skiers, the Helvetia U23 Ranking will be implemented beginning with the 2014/15 season.
Helvetia, the premium sponsor of the FIS Cross-Country World Cup, will support the new concept by awarding CHF 9.999 for the best U23 male and female in the overall FIS Cross-Country World Cup standings.
During the season, the current Helvetia U23 Leader will wear a special competition bib and a ceremony to decorate the current leader will take place after the competitions.
”We are proud of our top athletes’ achievements. At the same time, we want to take care of the next generation of athletes, who will be the future stars of Cross-Country Skiing”, said Cyril Grin, Sport Sponsoring Director at Helvetia.
FIS Cross-Country Race Director Pierre Mignerey added: “We are very happy to have such a strong and motivated partner with Helvetia. Support and promotion of the next generation of skiers is a key to success of Cross-Country Skiing in the future. The Helvetia U23 Ranking will give our best young skiers a great promotional platform as well as a reward at the end of the season.”