Konica Minolta intensifies FIS Sponsorship
Konica Minolta extended its engagement as “Official Data Sponsor” for the FIS Ski Jumping World Cup in 2013/14 and added the FIS Nordic Combined World Cup through the 2015/16 season. The sponsorship will bring Konica Minolta to 56 ski events in eleven countries in Europe and Asia.
This is the second season that Konica Minolta is the Official Data Sponsor for the FIS Ski Jumping World Cup and its first season with the FIS Nordic Combined World Cup. The provider for IT services and managed document processes aims to extend the positive effects last year´s sponsorship had on its brand awareness.
“The FIS-sponsorship fits our brand perfectly. As in Ski Jumping and Nordic Combined, we strive for technical precision and outstanding performance in our work for our customers. Additionally, you have to be bold in Ski Jumping and have the ability to go the distance in Nordic Combined – both virtues that we are verifiably known for in our industry,” said Olaf Lorenz, General Manager International Marketing Division, Konica Minolta Business Solutions Europe.
“I am pleased that we can continue our partnership with Konica Minolta as the Official Data Sponsor at our World Cup events,” said FIS Race Director Walter Hofer. “It is sure to be an exciting season for all of our athletes as they prepare for the Olympic Winter Games in Sochi.”
“I am pleased that Konica has picked this season to join the Nordic Combined family,” said Lasse Ottesen, FIS Nordic Combined Race Director. “They are coming on board as we embark on what is arguably the most anticipated season for our discipline with the Triple in addition to the Sochi Games.”