What is World Snow Day?
World Snow Day is the second phase of the 'Bring Children to the Snow' campaign. The first phase of the campaign, called SnowKidz, was launched in 2009. The SnowKidz project aims to encourage FIS Member National Ski Associations to promote snow sports within their country. Meanwhile, World Snow Day looks beyond the FIS membership to the wider snow sports community. It seeks to motivate children aged from 4-14 by encouraging all stakeholders to celebrate all things snow around the world simultaneously. In short, World Snow Day is the biggest day on snow all year. And World Snow Day is not a one-off event but is planned to be staged annually for years to come. For further information and to register for World Snow Day visit the website by clicking the link above
Link to World Snow Day website
To reverse the general decline in youth participation in snow sports
To support and encourage cooperation and unified effort to bring children to snow sports
To create a new channel to reach younger target groups
To bring newcomers to snow whilst offering extra value to those who already participate.
To create the world biggest event on snow by Coordinating organizers all around the world the stage events simultaneous to celebrate all things snow
World Snow Day Promotional Trailer:
World Snow Day is a grand communications project and in conjunction with its partners Eurosport, European Broadcasting Union and Infornt a promtional trailer has been distributed on television networks around the world. The Promotional Trailer seeks to engage children and families in the cities to Enjoy, Explore and Expereince snow sports.