World Snow Day 2018 celebrated in grand fashion
On 21st January 2018, the seventh edition of World Snow Day took place with 516 events in 44 countries. It was the second largest in the history of the programme.
FIS President Gian Franco Kasper commented: “Together with the event Organisers we aim to make World Snow Day a memorable success every year for all of the participants. This is now the fourth time we have had over 500 events, which means that we are reaching an enormous number of snow sports enthusiasts all over the world on this special annual day.”
For some, including Hassela Ski Resort (SWE), the Aspen Ski and Snowboard School (USA) and Fulong Snow Park (CHN), World Snow Day 2018 was their first time participating in the annual event. The introduction of new Organisers from different parts of the world is significant as it signals that the concept of bringing children to snow transcends cultures and languages and is welcomed far and wide.
In the sixth edition, it is estimated a record three million people were reached via the World Snow Day digital channels and at events. Early indications show that the number of persons interacting via the World Snow Day digital channels and at events will rise to 3.3 million. These numbers are further bolstered thanks to partners Eurosport, Infront Sports & Media and the European Broadcasting Union who integrated the World Snow Day trailer and events into their platforms.
World Snow Day will look to build on the momentum from this year’s edition and FIS can already confirm the eighth edition will take place on 20th January 2019.
FIS would especially like to thank the Sporting Goods Industry, the Preferred Suppliers, and all event Organisers and the National Ski Associations for their efforts to make World Snow Day 2018 such a success. We hope all of the participants had a memorable day and look forward to continuing their experiences on snow now and in the future.