World Snow Day Promotional Trailer launched

18 December 2013 16:06
Better enjoy the snow
Better enjoy the snow -

The World Snow Day 2014 promotional trailer has arrived. A much anticipated part of each edition of World Snow Day, the trailer engages the imagination of children in urban environments and motivates them to get out and enjoy the snow.

In addition to online engagement, Infront Sports & Media and the European Broadcasting Union (EBU) are generously promoting the World Snow Day.

As part of its ongoing commitment, Infront will insert the World Snow Day promotional trailer into the broadcast feed and magazine programmes of the January FIS World Cup events. In addition the World Snow Day logo will be placed on the World Cup race bibs in the lead up to 19th January 2014, giving the World Snow Day maximum exposure across all FIS disciplines. 

EBU is showing its dedication to World Snow Day by placing the Promotional Trailer on its global network to be distributed to its member broadcasters. The promotional trailer will be distributed to over 120 member networks in 56 countries across six continents through this cooperation.

The combined media effort will result in an excellent reach. “Infront and EBU’s interest and participation in World Snow Day further demonstrates their commitment to promoting snow sports,” said FIS President Gian Franco Kasper. “With this cooperation, the word about World Snow Day will reach thousands of additional persons, who we hope will be inspired join in themselves on 19th January 2014.”

The promotional trailer is available to all World Snow Day Organisers and can be seen on YouTube.