World Snow Day Promotional Trailer to return

On 1st January 2012 the world was introduced to a mischievous six-year-old who motivated his parents to take him to World Snow Day thanks to his clever skills. For the 2nd edition of World Snow Day in January 2013, the same little boy - now seven years old - is up to more tricks to make sure he will be at World Snow Day again, and with assistance of West4Media, another TV Promotional trailer will be produced. FIS will be working closely with the World Snow Day partners - the European Broadcasting Union, Eurosport and Infront Sports & Media - to distribute the promotional trailer. Furthermore, it will be available to World Snow Day Organisers through the Toolkit to distribute to their local television networks.

Stay tuned to see the new promotional trailer and you will be raising a smile!

To take a glimpse at the promotional trailer and the mischievous little boy from the 1st edition of World Snow Day, click here.

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