Ski Jumping’s most traditional competition, the Four-Hills-Tournament will have a new partner from this coming winter: Honda will be one of the four Main Sponsors of the event. On 8th August, Infront Sports & Media, marketing partner of the Tournament, announced a two-year partnership with the largest motor manufacturer in the world.
In addition to the main sponsorship around the four traditional competitions in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen, Honda will support the event as Official Car Partner with a fleet of vehicles.
Alfons Schranz, President of the Vierschanzentournee, stated: “Honda, as a Japanese company, originates in a country where the sport of Ski Jumping enjoys high popularity. The brand fits perfectly with our competition and we are confident that Honda will be able to use the high international reach of the Four-Hills-Tournament - accumulating up to 200 million viewers – for pushing their own brand identity. We are pleased that Honda has opted for a substantial multi-year commitment.”