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World Snow Day Partnership Announcement
On 22nd January 2012, World Snow Day was proud to have partnered with Best of the Alps to create a series of meaningful and exciting events for some very special children. For the second edition of World Snow Day in 2013, Best of the Alps will once again partner the campaign.
Best of the Alps is the European collaboration of the twelve world famous tourist destinations of the Alps - Chamonix Mont-Blanc, Cortina d’Ampezzo, Davos, Garmisch-Partenkirchen, Grindelwald, Kitzbühel, Lech/Zürs am Arlberg, Megève, Seefeld, St. Anton am Arlberg, St. Moritz and Zermatt. Best of the Alps is the only organization of this size at this level, and has existed for more than 20 years.
Many of the Best of the Alps member resorts are famous locations for FIS World Cup events too. Popular for their well-established infrastructure, their close links to the region in which they are located and their blend of tradition and progress, they are some of the best known winter ski destinations in Europe’s Alpine countries.
In recent years the organization has expanded its portfolio of events. For the World Snow Day on 20th January 2013, a select group of Best of the Alps Resorts will work closely with the SOS Childrens Villages, BMW and ADAC (the German Automobile Association). Children from SOS Children’s villages in France, Germany, Switzerland, Italy and Austria will be transported to the nearest Best of the Alps resorts to enjoy a day on the snow. To ensure the children have the best time will be provided as well as a series of great activities to help the Children Explore, Enjoy and Experience the snow.
Thank you very much to the Best of the Alps resorts, the rest of the world cannot wait to celebrate World Snow Day with you.