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New sponsors for ladies Ski Jumping World Cup
The new sponsors of the first season of the FIS Ski Jumping World Cup for ladies were announced at the traditional Forum Nordicum in Ramsau am Dachstein (AUT) on Tuesday. OMV has joined the series as the official main sponsor alongside Viessmann, a long-term partner of FIS World Cups in the Nordic disciplines. OMV is already active as a ski jumping team sponsor in Austria, the Czech Republic, Slovenia, and Romania. For the first time OMV, an integrated, international oil and gas company, will partner with FIS as the official main sponsor of the FIS Ski Jumping World Cup Ladies.
After the title of a world champion was already awarded twice at the FIS World Ski Championships; the 2011/12 winter season will see the first female FIS World Cup champion in the history of Ski Jumping. As a long time sponsor and promoter of Ski Jumping, OMV has supported this development from the start and now seeks to partner with FIS to further solidify ladies' ski jumping at the highest level.
"With the inclusion of the ladies‘ Ski Jumping in the Olympic Winter Games program beginning with Sochi 2014, we are now looking forward to their first World Cup season. The discipline of ladies' Ski Jumping has been continuously developing, and the excellent competitions at the FIS World Ski Championships in Oslo 2011 and Liberec 2009, along with the increasing quality of the ladies' Continental Cup series, provide an excellent starting point for the first World Cup winter," commented FIS President Gian Franco Kasper.
Christian Moser, OMV Sponsoring Manager, added: "Until now, Ski Jumping is one of the few disciplines in which the ladies have yet to enjoy the attention they deserve despite great performances. That is why it especially important for OMV to promote ladies' Ski Jumping." Furthermore, the athletes serve as great examples and role models through the courage they demonstrate and the hard work they invest to excel.
"The FIS Ski Jumping World Cup Ladies is the latest addition to the FIS portfolio. OMV was particularly excited and motivated by the challenge of developing something new. This is why they are supporting this project and chose to come onboard as the main sponsor of the World Cup. We are looking forward to working with them and are grateful for their trust," said Christian Pirzer, CEO of FIS Marketing AG that manages sponsoring for the Ladies' World Cup, in a partnership with FIS.
Walter Hofer, FIS Ski Jumping Race Director, added: "We think it is fantastic that an international brand commits to sponsorship like this without existing facts and figures, such as TV ratings or media visibility. But I am convinced that the ladies will show that it's worth it."