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Jack Wolfskin partners with FIS Ski World Cup
The outdoor apparel company Jack Wolfskin has become a new event sponsor of the Audi FIS Ski World Cup for the next four years. The engagement, starting from the 2012/13 season, will provide the brand with high levels of worldwide media exposure as a result of its presence at events across Canada, Finland, France, Italy, Slovenia, Sweden, Switzerland and Norway.
Jack Wolfskin's commitment will be based on a well-structured marketing concept introduced by Infront Sports & Media, the international sports marketing agency, offering a clearly perceived communication platform. In particular, Jack Wolfskin will benefit from strong brand visibility in camera view across 42 significant races. With the Audi FIS Alpine Ski World Cup standing out as one of the most popular winter sports series worldwide where extensive television coverage reaching up to 3.1 billion cumulative viewers is expected for all the competitions Jack Wolfskin will reinforce its international expansion in Europe and beyond.
Jack Wolfskin has become a renowned player in the world of winter sports. Along with specific Alpine Skiing events, the brand has been heavily involved with the prestigious Four-Hills-Tournament in Ski Jumping, among other events.
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