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Recent FIS News
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Audi extends cooperation
Just in time for the new Audi FIS Ski World Cup season, Audi announced in Sölden that the FIS Alpine World Ski Championships in 2015 and 2017 will continue to be held under the Audi flag. The company has agreed with FIS and the European Broadcasting Union (EBU), the rights holder and partner of FIS, to continue its Presenting Sponsorship commitment beyond Schladming 2013 to Vail (USA, 2015) and St. Moritz (Switzerland, 2017).
“With athletes from more than 60 nations and worldwide visibility, the FIS Alpine World Ski Championships are one of the major sporting events in winter,” says Luca de Meo, Member of the Board of Management for Marketing and Sales of AUDI AG. “We look forward to continuing to partner with the athletes beyond the next World Championships and to bringing the Audi brand closer to all the spectators in an emotional and top-class sporting environment.”
Gian Franco Kasper, FIS President, welcomes the extension of the cooperation: “Audi has been partnering with FIS for the past decade and has done much for winter sport during this time. The brand’s commitment goes beyond the role of a sponsor. With fresh ideas, Audi continually gives the competitions new impulses. Together with the EBU, we look forward to three more World Championships together.”
Audi has been active in winter sport for almost three decades, including partnering with fifteen National Ski Associations at present. In the 2002/2003 season, the Audi FIS Ski World Cup celebrated its premiere under the symbol of the four rings. Earlier this year, this commitment was extended as well, until 2018.
To read the full press release, click here.