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FIS launches Clean as Snow in Alpine Skiing
FIS's Anti-Doping campaign; "Skiers and Snowboarders Say NO! to Doping - Clean as Snow" was officially launched in in Alpine Skiing in Flachau (AUT) this week. The launch in the Nordic disciplines already took place at the Nordic Opening in Ruka, Kuusamo (FIN) at the end of November.
Say NO! To Doping is an awareness campaign created by the World Anti-Doping Agency (WADA) for organizations to unite in support of doping-free sport. FIS is fully committed to the fight against doping and is proud to have WADA‘s endorsement for its Clean as Snow campaign which incorporates the WADA guidelines. 14 international organizations have so far embraced WADA's awareness campaign, including FIS.
The Clean as Snow campaign is launched with the support of the FIS Athletes' Commission, underlining its proactive stance for anti-doping in support of fair and clean ski sports. In Flachau, athletes were encouraged to promote the campaign through special Clean as Snow material as well as signing on a branded Clean as Snow plastic glass in the finish area and the activities were well-covered by the host broadcaster, ORF.
Anja Pärson (SWE), FIS Athletes' Commission representative for ladies' Alpine Skiing said:
"We all train very hard to get to the top. And we do it clean! So, don't go downhill with doping! Join me in showing support for the Clean as Snow campaign by sharing YOUR message with the world."
For more information please visit here.
For images of campaign in action in Flachau, click here.