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FIS World Cups to be shown in USA on Universal Sports
Universal Sports has found an agreement with the rights holder Infront Sports & Media for a comprehensive number of FIS World Cup events through to 2015/16. The agreement covers all the FIS Alpine Skiing, Ski Jumping, Cross-Country, Nordic Combined, Snowboard and Freestyle World Cup races where Infront handles the media rights collectively - almost 200 events per season - and begins from the 2011/12 season.
As the media rights partner of most FIS National Ski Associations that host the FIS World Cup events, Infront markets the FIS properties as a coherent, high-level television entertainment product. The new agreement with Universal Sports includes full live coverage, as well as delayed and highlights coverage for television, radio and internet (including mobile rights and video on demand) on a free and/or pay basis. It exclusively covers the major US sports market as well as Puerto Rico and the Virgin Islands. Also included is a license for three dedicated magazine programs on FIS Snowboard, Freestyle and Alpine Skiing.
Bruno Marty, Infront's Executive Director Winter Sports, said: "The United States is one of the major sports markets worldwide and - with its successful athletes and prestigious races - also a key nation in skiing. The prolonged agreement with Universal Sports ensures that the extensive US audience is connected to the FIS World Cup events on a long-term basis. Universal Sports has acquired the rights to transmit an impressive 1,000 events to TV screens across the country over the next five years - in turn this will generate comprehensive exposure for one of the most popular winter sports in the world."
"In the past you'd see one or two big races broadcast on TV each season, but FIS World Cup is about a full season of skiing with a million factors coming into play at each race," said Bode Miller, five-time Olympic medalist. "The guys who are fast all season are able to process all of those factors, break them down and take the right amount of risk. You can't see that in one race. It's cool that Universal Sports is stepping up to show the full World Cup story."
In a separate agreement with Infront, Universal Sport has also acquired the media rights for the 2013 FIS Alpine and Nordic World Ski Championships. The events will take place from 4-17th February 2013 in Schladming, Austria, and 20th February-4th March 2011 in Val di Fiemme, Italy respectively.