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FIS Newsflash articles 2010
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Longines and Alpine Skiing - Continuing a sporting tradition
The well-known Swiss watch brand Longines will again ensure precision in sports timing for world-class skiing. As the official timekeeper for the FIS Alpine World Cup competitions organized by the International Ski Federation (FIS) during the 2010/2011 season, Longines will be present on the slopes for a whole series of events to be held in Germany, Austria, Bulgaria, Canada, Croatia, Finland, France, USA, Italy, Norway, the Czech Republic, Sweden, Switzerland and Slovenia. This year the brand will be launching its Conquest Chronograph, a timepiece that combines all the technical characteristics required by the most demanding sportsmen and women. Longines is proud to have it's Ambassador of Elegance, Aksel Lund Svindal, and would like to take this opportunity to wish him every success in the coming events.
As Walter von Känel, President of Longines, said: "Longines is looking forward to the new skiing season and the magnificent competitions that we can expect. We are delighted to now be present in all the countries of the FIS World Cup! "
Meanwhile, Gian Franco Kasper, President of FIS, commented: "FIS is delighted that the long-term relationship between Longines and the FIS Alpine Ski World Cup is going from strength to strength. The sport of Alpine ski racing relies 100% on accurate timing. A total of 78 competitions will be staged in 14 countries, which requires an experienced global partner equipped to handle this massive task. With Longines we know that we are in the best possible hands."
The brand's long association with competitive skiing started in Chamonix in 1933. The winter contracts for timing international skiing events that followed gave Longines the opportunity to introduce many technological innovations, since each era has presented its own specific demands. Over time, the technical requirements in timekeeping have become much more stringent. For the men's downhill, for example, FIS now requires five intermediate times and two speed measurements as well as the final time. In addition, all measurements must be to one hundredth of a second.
Contributed by Longines