Friday 11th January saw the U.S. snow sports industry’s first National Learn to Ski and Snowboard Day. Taking place at resorts throughout the USA, destinations offered special deals for newcomers to take beginner lessons from professional instructors. The event is part of the Learn to Ski andSnowboard Month who is a registered SnowKidz Organiser.
Approximately 6,200 beginner lessons were given on the day. “We wanted to create a special day that would shine a spotlight on taking beginner lessons from professional instructors. ” explained Mary Jo Tarallo, director of the Learn to Ski and Snowboard (Month)/Bring a Friend initiative.
This year, Pennsylvania’s Blue Mountain reported the most lessons specifically related to the special promotion with 302. Chestnut Mountain (Ill) reported 275, Wachusett Mountain (MA) tallied about 250, Ski Butternut (MA) reported 237, Mt Hood Meadows (OR) reported 235 and Mountain Creek (NJ) had 224. Ski Utah organised a group of 322 school children that took lessons at five different Utah resorts: Snowbird, Brighton, Solitude, Deer Valley and Park City.
“Resorts reported a wide range of participation and that was fine,” said Raelene Davis, VP of marketing for Ski Utah and the organiser for the state’s youth approach. “The idea here is to mobilise industry partners around a common theme and to provide a fun day when newcomers to our sports can learn something new”.
For more information on Learn to Ski and Snowboard Day or Learn to Ski and Snowboard Month visit https://learntoskiandsnowboard.org/