January 2017, the 6th
edition of World Snow Day took place in grand fashion.
478 events in 46 countries brought the joy of snow sports to children and their families. Combined with the 628 SnowKidz events, the total reaches 1’106 events for the 2016/2017 season.
Amongst this group a record eight nationwide initiatives in Austria, Canada, China, Iceland, Latvia, Poland, Lithuania and Russia were carried out.
For some, including Snow City in Saudi Arabia, the Danish Ski Association and Liechtenstein Ski Association, World Snow Day 2017 was their first edition. In the case of Zakopane (POL), St. Anton am Arlberg (AUT), Minsk (BLR), Sofia (BUL), Beaver Valley Ski Club (CAN), Lake Louise (CAN) and Cortina d’Ampezzo (ITA) they have been part of all six editions.
It is estimated a record three million people were reached via the World Snow Day digital channels and at events during the World Snow Day 2017. When taking into consideration the communications prior to the day the number quickly increases to over 30 million. These numbers are possible thanks to World Snow Day partners Eurosport, Infront Sports and Media, the European Broadcasting Union and Sovestsky Sport who integrated the World Snow Day trailer and events into their platforms.
FIS President Gian Franco Kasper commented: “Each time this event takes places we impact snow sports globally and it receives a large boost. The World Snow Day has well and truly moved beyond talking and is now leading the changes we want to see in snow sports.”
Looking ahead the impact of World Snow Day will continue after the 15th January 2017. As part of the programme Event Organisers have the chance to participate in the first World Snow Day Awards. There are three categories, Best World Snow Day, Best Small World Snow Day and most innovative. The top prize in the Awards will carry a cash reward of 10’00CHF. Organisers wishing to nominate their events may do so through the submission of their event report online. Finally one lucky family will win a trip to the FIS Alpine World Ski Championships in February 2017 thanks to World Snow Day, Eurosport, Swiss and St. Moritz.
FIS would like to thank Audi, The European Broadcasting Union, Eurosport, Infront Sports & Media, Best of the Alps, World Federation of the Sporting Goods Industry, European Federation of the Sporting Goods Industry, Sovetsky Sport, the World Snow Day Preferred Suppliers, all event Organisers and the National Ski Associations for their huge engagement to make World Snow Day a success.