In 2009, Bring Children to the Snow launched the SnowKidz program with just nine Organisers in five countries. In 2012, the first World Snow Day was staged with 225 events by 203 Organisers in 35 countries. Now in 2016, the Bring Children to the Snow campaign has officially reached 1,000 registered Organisers in 45 countries.
FIS President Gian Franco Kasper remarked: “Since 2007 we had the simple vision of just bringing children to the snow. To see 1,000 organisations sharing this vision and staging events to bring children to the snow is both remarkable, humbling and a very positive sign for the future.”
The 1,000 Bring Children to the Snow Event Organisers are split between the two programmes that make up the campaign SnowKidz and World Snow Day. Presently, 16% of the Organisers stage events inboth programmes while the remaining 68% are split into 403 SnowKidz Organisers and 437 World Snow Day Organisers. Together these Organisers have staged over 4,000 events. It is expected the number of events will exceed 4,500 by the end of this season.
Supporting the 1,000 Organisers, are FIS along with its partners Audi, Best of the Alps, Eurosport, Infront Sports and Media, The European Broadcasting Union, The World Federation of the Sporting Goods Industry and Federation of the European Sporting Goods Industry who have reached some considerable results. To date over 4’500 minutes of World Snow Day footage has been broadcast on global television, over 188 tonnes of equipment and material has been distributed to Organisers free of charge, more than 11 million persons have visited the World Snow Day and SnowKidz websites and more than one million persons reached daily through social media during the winter season.