The ‘Dein Winter. Dein Sport.’ (Your Winter. Your Sport.) Summit was held last week in Rottach-Egern (GER), bringing together 350 key stakeholders in the snow sports industry for two days of presentations, meetings and networking.
FIS was represented by Marketing Director Jürg Capol and Snowboard Freestyle Freeski Head of Marketing and Product Development, Andrew Hourmont, who participated in a panel discussion focusing on current trends in staging winter sports events, including mountain versus city events, and consumer behaviour.
"This was an excellent summit where we were able to discuss and exchange opinions about the future challenges and potential in winter sports" Hourmont commented.
The summit provided a perfect opportunity to interact with persons and organisations from sport, event organisers, tourism, media, industry, technology and clubs, and focused on concrete actions to develop winter sports and boost sustainable growth.
The three initiators of the ‘Dein Winter. Dein Sport.’ campaign are the German Ski Association (DSV), German Snowboard Association (SVD) and German Ski Instructors Association (DSLV).