Quick Hits: U.S. Ski and Snowboard Association becomes U.S. Ski & Snowboard

U.S. Ski and Snowboard Association becomes U.S. Ski & Snowboard

The U.S. Ski and Snowboard Association recently unveiled its official rebrand as U.S. Ski & Snowboard. Along with the name change, a new brand mark will unite athletes, members and fans as one team with a vision to be best in the world in Olympic skiing and snowboarding.

A variety of marks have been used over the institution’s 112-year history, including most recently logos for the three national teams – the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing – and a master’s association logo.

With the advent of the new mark, all elements of U.S. Ski & Snowboard are now tied together under the strength of one brand.

Cross-Country ace Maurice Manificat conquers Mont Ventoux three times in three days

French Cross-Country ace Maurice Manificat recently conquered the famous Mont Ventoux in the Provence region of southern France three times in three days. To do so, he used three different techniques, climbing up on his bike, skiing up on roller skis and running up.

Q&A with Alpine star Federica Brignone

Italian Alpine ace Federica Brignone had one of her best season’s to date, celebrating six podiums including three wins. She is one of the best competitors in giant slalom and becoming a feared contender in other events as well. Get to know the charming Italian in this interview.

Join the Olympic Movement and get active for Olympic Day

The Olympic Movement is celebrating Olympic Day this week on 23rd June. It is time for everyone, everywhere to get active, and enjoy the numerous benefits of sport.

Show what you are doing by posting photos or videos of yourself in action using #OlympicDay.

To learn more about Olympic Day, click here.