World Snow Day has become a chance for all Organisers to expand their communication reach. Sierra Nevada (ESP), has taken the opportunity one step further.
For the 2018 edition of World Snow Day the Organising Team measured the social media impact of the event on their resort. As well as reaching over 100,000 viewers, the posts had an astonishing 6,529 interactions. It is just another way that the host of the Sierra Nevada 2017 FIS Freestyle Ski and Snowboard World Championships is showing that they are fully engaged in the snow sports world.
Check out the full report below and stay tuned for the next edition of World Snow Day in Sierra Nevada.