The renewable materials company Stora Enso will be the Presenting Sponsor for the FIS Nordic World Ski Championships 2019 in Seefeld (AUT) it was announced on 20th November 2017. The sponsorship gives Stora Enso the possibility to contribute to a sustainable sports event and showcase its renewable solutions in various forms.
The partnership was negotiated by Tridem Sports AG on behalf of Infront Sports & Media, which is the exclusive media and marketing partner of FIS for this event.
As part of the partnership, Stora Enso will see its name incorporated into the official event logo and title. Its branding will also feature on the athletes' bibs and its raw materials will be used on event installations, such as start gates, on the platinum circle in the ski jumping and cross-country stadiums, as well as on the backdrops where skiers are interviewed.
Stora Enso was also the presenting sponsor of the 2017 Championships in Lahti (FIN), and a main sponsor of the 2015 event in Falun (SWE).
“We’re very happy to be sponsoring the FIS Nordic World Ski Championships for the third time,” said Stora Enso chief executive Karl-Henrik Sundström. “Sustainability is the core of our business in the bio-economy. Our products substitute fossil-based products, such as plastics. In Seefeld, our renewable materials and expertise will be combined in many special products and solutions. We will lead the way in promoting and supporting a sustainable event, by using renewable raw materials derived from wood and by maximising the recycling and reuse of products."
Peter Schröcksnadel, President of the Austrian Ski Federation (ÖSV) and of the Organising Committee for the FIS Nordic World Ski Championships 2019 said: “ÖSV and the Organising Committee are happy to have Stora Enso joining us in Seefeld. Their philosophy fits perfectly with our mission statement: ‘Hand in hand – let’s celebrate a Nordic Ski festival’.”
The FIS Nordic World Ski Championships 2019 will be held from 19th February to 3rd March.