Swedish Kids Programme breaks record

Nearly 100,000 children and youngsters from 46 municipalities had the opportunity to experience and explore the joy of snow through “Everyone on Snow”. 

In its eighth year, “Everyone on Snow” – or in Swedish - Alla på snö - is a multi-stage event developed by the Swedish Ski Association.

By inviting fourth graders to spend one day on snow, the Swedish Ski Association wants to encourage kids to enjoy a physically active hobby. New for this year was that the Association, together with the city of Stockholm, also invited sports-loving children from Gubbängen, a suburban district in the southern part of Stockholm, to the city’s famous ski resort Hammarbybacken, site of the Stockholm FIS Alpine Ski World Cup parallel race.

"We can see that “Everyone on Snow” leads to an increased willingness to move among the children and even their curiosity towards several types of physical activity increases, whether it's on snow or not," says Ola Strömberg, Secretary General of the Swedish Ski Association.

Swedish children move less than many other European children. “Everyone on Snow” invites children from many different schools of the municipality, which makes it reach a wide number - regardless of their background and past habits related to snow sports.

To make the snow day as joyful as possible for the children, teachers and high school students are trained from the municipality's leisure programme to become “Everyone on Snow” leaders.

For more info and numbers visit www.skidor.com.