The Gemdale Sports Marketing Programme launch for the FIS Freestyle Ski, Freeski & Snowboard World Championships 2021 in Zhangjiakou (CHN) was held online on May 18th.
Gemdale is one of the earliest real estate companies in China and also has a rich history in sports participation having played an important role in promoting tennis in China over the years. As the exclusive global commercial partner for the FIS World Championships 2021, its subsidiary Gemdale Sports will act as an important bridge to connect brands and enterprises with this event as well as snow sports in China.
The launch was attended by the Deputy Director of the Winter Sports Administrative Centre of the General Administration of Sport of China, Steve Yang Dong, Guo Ying, Secretary General of the 2021 World Championships Organising Committee, FIS Secretary General Sarah Lewis, Chief Executive Officer of Gemdale Sports Eddy Liu and Gemdale’s Chief Commercial Officer Marcus Kam.
A Three-Tier Sponsorship Structure
Gemdale Sports COO Marcus Kam introduced the sponsorship structure and key benefits and rights of each tier to interested commercial partners.
The sponsorship structure will consist of three tiers: One Title Sponsorship package which includes majority benefits in four key competition disciplines, followed by four Main Sponsorship packages, each featuring majority benefits in a competition discipline, and a further tier with one official data partner and one official timing partner, which include on-screen credits during broadcast.
Guo Yin, Secretary General of the Zhangjiakou 2021 Organising Committee invited enterprises to seize this historic opportunity and partner with the Zhangjiakou 2021 FIS World Championships, “I sincerely wish that all enterprises will actively participate and help deliver a successful Zhangjiakou 2021 World Championships together with us. We are confident that Zhangjiakou 2021 will deliver enormous return of investment to sponsors and therefore contributing to the hosting of a splendid, extraordinary, and excellent Olympic event.”
FIS Secretary General Sarah Lewis expressed her appreciation to the Organising Committee and Gemdale Sports: “We are very confident that the proven record of Gemdale Sports will bring the best brands and enterprises from China and around the world to support and be part of the Zhangjiakou 2021 FIS Freestyle Ski, Freeski & Snowboard World Championships and further enhance the celebration of the sport.”
First FIS World Championships in China with significant opportunities for enterprises
The Zhangjiakou 2021, FIS Freestyle Ski, Freeski & Snowboard World Championships will take place from 18th to 28th February 2021, at two of the official competition venues of the 2022 Beijing Olympic and Paralympic Winter Games: Genting Secret Garden at Chongli District, Zhangjiakou City, of Hebei Province and Shougang Industrial Park in Beijing. It serves as the official test event in both disciplines for the Beijing 2022 Olympic Winter Games. It is expected that more than 300 media and broadcasters from over 20 countries will descend upon Zhangjiakou to cover the event globally.
Steve Yang Dong, the Deputy Director of the Winter Sports Administrative Centre of the General Administration of Sport of China said, “I believe that under the exceptional organisation by the Zhangjiakou Municipal Government and the commercial development by Gemdale Sports, more and more brands and enterprises can become a part of this historical Zhangjiakou 2021 World Championships. Furthermore, I also believe that with the strong participation by Chinese enterprises within this World Championships will bring great success to the event and all of our commercial partners will benefit from the positive social and marketing results.”