The German Ski Federation has created a new ski club award to honour outstanding innovative member recruitment concepts. Together with the foundation “Safety in Ski Sports” (SIS), the federation will give out three awards in the categories “club of the year”, “DSV ski school of the year” and “DSV cooperation school & club / kindergarten & club”.
All engaged clubs and ski schools in Germany are eligible to apply with their concepts to recruit new members and retain existing members. Concepts can range from offers for specific target groups, specific co-operations, marketing measures or special social media activities.
In Germany, over 4,500 clubs organised in 20 state level ski federations do a very important part of the work to bring people to the snow, to grow the enthusiasm for snow sports and to develop talents.