Last Friday, FIS went live with its latest digital endeavor: the #WhichSkierAreYou quiz.
As many ski and snowboard fans are currently stuck at home in these special times times, and cannot enjoy winter sports as usual, FIS wanted to offer a way to engage with the sport off the slopes: a fun Alpine Skiing themed quiz to let fans find their ski persona and win the chance to have an exclusive day with a FIS Alpine Race Director or an Alpine Skiing star.
#WhichSkierAreYou is brought to fans in partnership with FIS sponsor Longines, and allows them to discover their ski persona along with their matching Longines watch collection and the chance to spend a ski day with Longines Ambassadors Mikaela Shiffrin, Marco Odermatt, Mélanie Meillard or Loic Meillard.
The quiz is only 9 questions long and takes just 2 minutes to play, an offer that already over 13.500 fans have taken up in the first days after the release.
“In the current situation, brands around the world are searching for new ways to activate their sponsorships. Longines is a long-term FIS partner and we are delighted to take this new approach together with them. #WhichSkierAreYou is a quiz with a simple, fresh, unique use of creative and content, which works on any device and any format and is activated across key digital platforms”, say FIS Marketing Director Jürg Capol.
“The quiz fits into our overall strategy very well. We serve a global community of snowsports fans and enthusiast with products and experiences delivered with a 360 approach across every physical and digital touchpoint. We are trying to engage and build a direct relationship with those who follow, attend, play, participate and watch. #WhichSkierAreYou is another excellent fan engagement tool like our „Road to Cortina“ on the FIS Racing Game, the Predictor Challenge and the Nordic Fan Challenge.“
Find out more about the FIS Apps & Games here: https://www.fis-ski.com/en/international-ski-federation/apps-gaming
#WhichSkierAreYou will be running until the 25th February, so there is still plenty of time to play. If you have played already you can double your chances at winning by playing again to see if you get the same ski persona twice.