WADA, has launched the 'Natural Is Enough' social media campaign, co-funded by the European Union to raise awareness about the risks of anabolic steroid use.
The campaign encourages young people across Europe to join the 'natural training movement' by rejecting steroids. WADA President Witold Bańka emphasizes the threat of steroids to both elite sports integrity and public health. The campaign employs a team of natural fitness influencers, including individuals from Spain, the UK, Germany, and France, who share personal anecdotes to highlight the benefits of natural training and the dangers of steroids.
WADA urges people to participate by sharing campaign content, using the hashtag #NaturalisEnough. FIS is supporting this initiative and would like to encourage the wintersports ecosystem to share their own natural training experiences, and exploring the campaign's dedicated web page.
For more information: https://www.wada-ama.org/en/natural-is-enough