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Audi and FIS extend long-standing partnership through 2030

Jun 03, 2026·Inside FIS
Audi FIS Alpine Ski World Cup Kitzbühel 2026 @ FIS / Action Press / Simon Hausberger
Audi FIS Alpine Ski World Cup Kitzbühel 2026 @ FIS / Action Press / Simon Hausberger
  • Audi extends title sponsorship of the FIS Alpine World Cup through the 2026–2030 cycle

  • Long-standing partnership to continue delivering global visibility for Alpine Skiing across venues, broadcast, and digital platforms

The International Ski and Snowboard Federation (FIS) and Audi are pleased to announce the extension of their successful partnership for the next Olympic cycle, from 2026 through 2030.

As part of the renewed agreement, Audi will continue as the title sponsor of the FIS Alpine World Cup and as an official partner of the FIS Alpine World Ski Championships, further strengthening one of the most established and recognizable partnerships in international winter sports.

Fans around the world will continue to see the Audi branding prominently displayed around competition venues, across television broadcasts, and throughout digital and online media coverage, maintaining the strong visual presence that has become synonymous with elite Alpine Skiing.

This partnership has been built on trust, shared values, and a long-standing commitment to excellence. Audi has been a key partner in the continued growth and professionalization of Alpine Skiing, helping to elevate the visibility and global appeal of our sport worldwide. FIS is delighted to extend this successful collaboration with Audi through 2030 as we look ahead to the next Olympic cycle, continuing to deliver exceptional experiences for athletes, organizers, broadcasters, and fans around the world.Johan Eliasch, FIS President