FIS and Infront conclude agreement for International Media Rights to the FIS World Championships

Sep 22, 2025·Inside FIS

The International Ski and Snowboard Federation (FIS) and Infront have finalized a landmark exclusive distribution agreement for the international distribution of media rights to the FIS World Championships in the FIS Disciplines Alpine, Nordic, Snowboard, Freestyle & Freeski and Ski Flying for the period 2026 through to 2029.

For the first time, the media rights to all FIS World Cups – including all events from Austria as of 2027/28 – and the FIS World Championships are consolidated under a single framework. This unified rights portfolio represents a major milestone for FIS, creating a significantly enhanced offering for broadcasters and media partners, in an increasingly competitive media landscape.

The agreement covers eight competitions in total ensuring global exposure for some of the sport’s most prestigious competitions. It excludes media rights in Switzerland for all events and media rights in Austria for the 2027 Snowboard, Freestyle & Freeski World Championships in Montafon as agreements have already been brokered with SRF and ORF in each respective territory.

The FIS Ski Flying World Championships in 2026 (Oberstdorf, Germany) and 2028 (Planica, Slovenia) are included for the first time under Infront’s remit, with the new cycle beginning in January 2026.

The full scope of events includes:

· FIS Alpine World Ski Championships – 2027 Crans Montana (Switzerland), 2029 Narvik (Norway)

· FIS Nordic World Ski Championships – 2027 Falun (Sweden), 2029 Lahti (Finland)

· FIS Snowboard, Freestyle & Freeski World Championships – 2027 Montafon (Austria), 2029 Zhangjiakou (China)

· FIS Ski Flying World Championships – 2026 Oberstdorf (Germany), 2028 Planica (Slovenia)

The alignment reinforces FIS’s commitment to a long-term, commercially robust strategy that safeguards the interests of its stakeholders and strengthens the federation’s ability to deliver value across the entire snow sports ecosystem.

This agreement represents a transformative step for FIS and for snow sports globally. By consolidating the World Cup and World Championships rights, we are building a stronger, more coherent, and more valuable proposition for our broadcast partners. It will allow us to maximize revenues, extend the global reach of our sports, and ensure that the benefits are reinvested in athletes, events, and the sustainable growth of skiing and snowboarding.– Johan Eliasch, FIS President

Bruno Marty, Senior Vice President of ProSports at Infront, said: “This comprehensive agreement covering all major disciplines is the product of a close and constructive collaboration with FIS. By aligning our efforts, we can ensure the FIS World Championships reach as many markets as possible while creating a solid and transparent model that benefits the sport as a whole. Our joint focus is not only on maximising exposure but also on providing a lasting framework that helps FIS reinvest in the future of skiing and snowboarding.”