FIS World Cup enters new era of broadcast distribution in North America

The International Ski and Snowboard Federation (FIS) is taking a major step to increase the reach of the FIS World Cup tour in the 2026/27 season with the launch of Ski & Snowboard World Cup, a 24/7, free, ad-supported streaming television (FAST) channel that will go live in November across leading platforms in the United States and Canada.  

The launch of Ski & Snowboard World Cup is the centerpiece of a new broadcast and streaming structure in the United States, which results from an expanded partnership between FIS, U.S. Ski & Snowboard, and NBC.  

Throughout the season, skiing and snowboarding can be viewed in the United States not only via the FAST channel, but also via NBC platforms and on FIS' newly launched Ski & Snowboard World Cup YouTube channel.

Similarly, in Canada, coverage is set to be broader than ever, with CBC and its streaming platform, Gem, having acquired their most comprehensive rights package in over a decade. 

Ski & Snowboard World Cup will begin rolling out across leading streaming services in the United States and Canada from November, including Prime Video, Fire TV, Google TV, Live TV on PS5, Plex, Sony Pictures Core, The Roku Channel, and Xumo Play. Further details, including availability on additional services, will be announced in due course. 

Channeling growth 

Ski & Snowboard World Cup has been created in partnership with C15 Studio, one of North America's leading FAST operators. The new home of ski and snowboard in North America will feature more than 600 hours of premium live coverage of elite snow sports and will be distributed across major connected television platforms, available to tens of millions of households on their existing devices, with no subscription required. 

Year-round programming dedicated entirely to snow sports will include live FIS World Cup events across a wide array of disciplines ─ from Alpine and Cross-Country Skiing to Ski Jumping, Nordic Combined, and the full range of Freestyle, Freeski, and Snowboard competitions. Beyond live competitions, viewers will enjoy a range of documentaries, classic races, and behind-the-scenes access to the personalities that shape snow sports. 

Sophie Goldschmidt, U.S. Ski & Snowboard President & CEO, celebrates how snow sports have become much more accessible to fans in the United States: “For years, fans had to work harder than they should have to watch our athletes compete. We are thrilled that the new centralized broadcast strategy we’ve worked on with FIS and the other countries removes that friction. This is a new era, which now makes it easier to watch our sports and follow your favorite athletes. Along with our other content initiatives, this helps to further grow our sports,” says Goldschmidt, echoing the words of three-time Olympic gold medalist Mikaela Shiffrin: 

“Access is everything for the future of our sport. Most of our races happen in Europe, so time zones have always made it challenging for fans at home to follow along. Now everyone can watch live or on demand, whenever works for them. I’ve been advocating for this for years. When kids can watch ski racing, they can picture themselves doing it, and that’s how ski racing grows,” says Shiffrin. 

Joe Nilsson, CEO and co-founder of C15 Studio, says: “Enthusiasm for elite snow sports across the US and Canada is at an all-time high, driven by an exceptional generation of athletes redefining the sport on the world stage. Our collaboration with FIS brings that thrill front and center, giving fans a front-row seat to the entire World Cup journey. It’s an exciting leap forward for winter sports broadcasting—celebrating the prestige of these world-class events with effortless, around-the-clock availability.” 

About FIS 

FIS is the worldwide governing body of snow sports, overseeing the disciplines that account for around half of all medals awarded at the Olympic Winter Games and 80% of those awarded at the Paralympic Winter Games. Since its foundation in 1924, FIS has been working alongside the National Ski Associations – currently more than 140 of them – to grow and develop ski and snowboard at all levels: from grassroots to elite competition. 

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