The Norwegian Ski Jumping team announced its collaboration with CHOOOSE. This company purchases carbon credits through supporting projects verified by the UN. Each of these credits represents 1 ton of CO2 reduction. This season, the Norwegian ski jumpers will reduce 500 tons of CO2 to overcompensate for their unavoidable travels.
"We’re ambitious, and want to become the first climate neutral team in the world", says Robert Johansson, who won the competition at the Holmenkollen in March. The event marked the start of the long term collaboration between CHOOOSE and the Ski Jumping team. For each meter jumped in the competition, CHOOOSE reduced 1 kg of CO2.
"Ski jumping is more fun on snow, and to us, this is a great way of showing how we want to protect our playground through positive measures and create new engagement by communicating the climate message through new spheres", says the CEO of CHOOOSE, Andreas Slettvoll.
"The environment and nature are important to us, and we hope to be able to continue with Ski Jumping for many years to come, on snow. That’s why we are really careful in what we do and how we proceed in our work", says head coach, Alexander Stoeckl.
By implementing measures to reduce their own emissions and overcompensate the athlete’s flights through CHOOOSE, the national ski jumping team has now been certified as an official partner of the UN climate program Climate Neutral Now.
"Our vision is to become the world's most important Ski Jumping nation. This implies much more than podiums. Therefore, it’s only natural that we use our position to affect the sport itself to go in a more sustainable and climate-friendly direction", explains marketing manager Bjoern Einar Romoeren.
In addition to reducing car rides, the team's cars are replaced by hybrid models. Reusing equipment has also been a major focus, both for environmental and economic purposes.
"The way that the world cup is set up now, it’s not possible to be a professional athlete without flying, and it’s great that our national ski jumping team paves the way and overcompensates their unavoidable emissions that these flights bring", says Slettvoll.